February 2012
1 post
Forget the Big Game, Wharton Hosts "Super Bowl...
The Wharton School of the University of Pennsylvania’s Future of Advertising Program announced Wednesday that it will host the second annual “Wharton Future of Advertising Super Bowl Ad Tweet Meet.”
Experts and pundits participating in the event will include Wharton marketing faculty, advertising executives, students, and journalists, who will comment on Super Bowl TV ads live via Twitter. The...
January 2012
2 posts
5 tags
DGA nominates Jim Beam TV Spot By StrawberryFrog...
The Director’s Guild of America’s nominates Jim Beam’s Bold Choice Paralells commercial by StrawberryFrog and poduced by MJZ for best of the year.
Nomination: Jim Beam, Ad Agency: StrawberryFrog: Director Dante Ariola (MJZ) Parallels, Unit Production Managers: Natalie Hill, Brady Vant Hull First Assistant Director: David Dean Second Assistant Director: Carl Jackson
...
1 tag
WatchBuilding the Emirates Boeing 777 in 30 seconds. By StrawberryFrog.
December 2011
11 posts
Luxury goods industry is shrinking fast fashion...
Well-known luxury brand Versace’s Medusa head mark a lot of people know. The company recently … Then followed a group of not very profitable niche luxury brands, their meaning of existence more and more like chicken. Via datinghomes.com
Funny use of augmented reality from Japan (video)...
My wife sent this to me and I’m not entirely sure how they do this but it’s funny to see the people’s response. Enjoy! Via cruc.es
FIRSTPOST: Mahindra Rise by StrawberryFrog best...
Mahindra Rise by StrawberryFrog was selected by FirstPost, one of
India’s foremost magazines, as one of the 9 best TV commercials in 2011.
http://www.firstpost.com/india/9-most-clutter-breaking-commercials-of-2011-164588.html
3 tags
Become an Upriser, Join Uprising
In the world of marketing and advertising, everyone strives for one thing - to stand out from the crowd. But how about instead of separating ourselves, we bring this crowd together? We unite them in a common cause. We share their interests. We ignite their passions. And in doing so, we create a Cultural Movement, which achieves far more than any typical marketing or advertising campaign ever...
2 tags
An open letter to H&M from a rape survivor
The Swedish fashion retailer H&M is being criticized by Natalie Karneff after creating a hip line of fashion inspired by the character Lisbeth Salander from The Girl with the Dragon Tattoo trilogy.
Natalie writes: “Stieg Larsson was inspired to write The Girl with the Dragon Tattoo because he witnessed a girl getting gang raped when he was 15 years old. I’ve heard it said that...
3 tags
Hasbro Falls Prey to 'Angry Birds'
According to a new story in the WSJ, Hasbro falls prey to ‘Angry Birds’ this holiday season.
BY ANN ZIMMERMAN, WSJ
Board games traditionally sell big during the holidays, but lately, Hasbro Inc., the largest seller of such games, can’t seem to pass Go.
The Pawtucket, R.I., manufacturer of such classics as Monopoly, Scrabble and Operation remains dogged by a disastrous...
2 tags
Kraft Foods Maps Its Total Environmental Footprint
Thanks Popsop Team!
Kraft Foods shared results of a pioneering survey that measured its impact on climate change, land and water use. The multi-year footprinting project—in partnership with Quantis Inc. and reviewed and analyzed by World Wildlife Fund and notable academics at the University of Minnesota Institute on the Environment—goes far beyond the company’s walls.
Photo: Kraft Foods...
5 tags
Will 'Occupy' Affect This Year's Christmas...
By Scott Goodson
Scott is the founder of StrawberryFrog, the world’s first cultural movement agency. His first book, Uprising will be published by McGraw Hill soon.
Here’s a question for you. Do you think a movement like Occupy Wall Street (OWS) can change people’s shopping habits, particularly in the run up to Christmas?
Pam Danziger, president of Unity Marketing, certainly thinks so. She ...
8 tags
TIME - The Top Ads of 2011 Beam "Bold Choice"
(From TIME Magazine, Dec 11, 2011)
Bold Choice — Jim Beam, By StrawberryFrog
Congrats to our clients at Jim Beam for this incredible recognition!
TIME: In this Jim Beam ad, (by StrawberryFrog) a younger version of actor Willem Dafoe sits in an Appleton, Wis., Greyhound station and stares at two buses. (Dafoe indeed hails from Appleton.) One is bound for Milwaukee, the other, New York City....
2 tags
Movement Marketing
StrawberryFrog coined the phrase “Movement Marketing” or “Cultural Movements” back in 1999. Forget about ads. Spark a movement instead. Brands today can’t ignore the fact that the marketing landscape has radically altered in favor of movement marketing. There hasn’t just been a shake-up here, there’s been an earthquake.
Why? TV, print and radio have their place, but with...
November 2011
6 posts
5 tags
IF ONLY I WANTED TO OWN A JUICE SHOP I WOULD HAVE...
By Heather LeFevre, Head of Strategy StrawberryFrog Amsterdam
I discovered juicing this year when Diego Zambrano decided to go on a 60 day juice fast and mark his progress on this blog.
Now, I only know Diego through twitter, but I would say about half of his tweets are about bacon and other pork recipes he enjoys. So I was intrigued to find out what instigated such a project. It turns out, a...
6 tags
Become a Social Business
With newspaper circulations down, television commercials easily skipped and social media the number one activity on the web, brands are naturally following the crowd by going ‘social’ and joining millions of people online.
They’re setting up Twitter accounts and Facebook pages. They’re getting on Google+ and even dipping their toe into LinkedIn. Some have started blogs and created Flickr or...
Is Brand Loyalty the Core to Apple’s Success? |... →
7 tags
IS BRAND LOYALTY THE CORE TO APPLE’S SUCCESS?
By Scott Goodson, Founder of StrawberryFrog. His book Uprising will be published by McGraw Hill early next year.
Apple has just launched a software update to fix a problem that was draining the battery life of its new iPhone 4S, something that caused a wave of complaints from customers and critics across the globe.
Of course, it didn’t help that Apple apparently took several weeks to even...
4 tags
Who's Profiting From The Occupy Wall Street...
+ Comment now
Whether OWS will ultimately have an impact on the issue of income inequality is hard to say. But one thing it has already achieved is to awaken in people to the power of movements. I believe many who’ve watched what transpired in Zucotti Park can’t help wondering, How can I be part of something like that? Or, Could I possibly help start something like that, based around an...
How to make amazing branded apps
From Forbes:
By Scott Goodson, StrawberryFrog
A new report has found that more than nine in 10 of the world’s biggest brands now have apps for things like smartphones and tablet devices.
The research, carried out by analytics company Distimo, discovered that 91% of the companies featured in Interbrand’s 2011 Best Global Brands chart have a presence in at least one of the major app stores....
October 2011
3 posts
6 tags
StrawberryFrog New York Appoints James McKinnon to...
Published CNBC: Saturday, 29 October 2011 / 1:48 PM
NEW YORK, Oct. 29, 2011 — StrawberryFrog New York has appointed James McKinnon as business director for the US national Jim Beam account at the agency.
Published CNBC: Saturday, 29 Oct 2011 | 1:48 PM ET
James brings an extraordinary management experience in spirits and beers and in new product development to StrawberryFrog, which includes...
5 tags
Young joins StrawberryFrog
Rohan Young has Joined StrawberryFrog Amsterdam as executive creative director. He will report to Kevin McKeon, who leads the global Emirates Airline creative and Scott Goodson, the agency founder and Chairman, and will partner with David Warner based in Amsterdam. Most recently, Young was at BBDO Paris, serving as the BAL creative leader for Proctor & Gamble in the EMEA markets. He started...
4 tags
StrawberryFrog New York has appointed James...
From Creativity
StrawberryFrog New York has appointed James McKinnon as business director for the US national Jim Beam account at the agency. Prior to StrawberryFrog, he worked on the Foster’s beverage business in Australia, managing communications for Corona, Stella Artois, Victoria Bitter, Cougar Bourbon and Matilda bay Brewing Company. For Corona, he created the ‘From Where...
August 2011
3 posts
Mahindra bets on India Rising
From Hindu Business Line:
At the Cannes International Advertising Festival this June, StrawberryFrog, which bills itself as the ‘world’s first Cultural Movement agency’, won two Bronze Lions (awards) for work in cyberspace. www.agirlstory.org told the story of young Tarla who dreams of an education, and www.the-girl-store.org gave visitors a gateway to donate and help girls like...
StrawberryFrog YouTube Channel →
It’s all here
StrawberryFrog YouTube Channel
All on here
http://m.youtube.com/#/profile?desktop_uri=%2Fuser%2Fstrawberryfrog&sort=p&channel_id=0&livestreaming_tutorial=False&ytsession=%7B%7D&start=0&user=strawberryfrog&autoplay=True&gl=US
June 2011
7 posts
6 tags
Starting a movement at Cannes
Patricia De Luca, Heather LeFevre and Olé Pedersen at Cannes
What a whirlwind trip to report on. Olé Pedersen, Patricia De Luca and I met on Monday to go over our presentation and workshop exercises. They were both worn out from their flights over and we had only discussed our session over the phone so we weren’t sure how well we would gel together. In addition, our workshop was at the same...
2 tags
CANNES SEMINAR - A PREVIEW STRAWBERRYFROG
StrawberryFrog To Hell With Ads, Spark a Movement
In the last decade, the advent of social media, the global recession and the introduction of new technologies have radically altered the marking landscape in favour cultural movement marketing.
This new marketing model seeks to mobilise a brand’s audience via shared brand experiences towards brand goals that benefit the brand, the consumer and...
7 tags
Preview the Cannes Lions Seminar to see: To Hell...
In Cannes, walking around looking for inspiration? Here’s a preview of the StrawberryFrog workshop, which takes place from 10:00 to 12:00 on Tuesday 21 June at the Grand Palais. Entitled: To Hell With Ads, Spark a Cultural Movement”
Enjoy this preview!
9 tags
Willem Dafoe's "Bold" Jim Beam TV Commercial...
NEW YORK, June 8, 2011 — Willem Dafoe’s first ever TV commercial – a “short film” by Jim Beam that celebrates his “Bold Choice” to turn actor – received three prestigious awards last night at the American Independent Commercial Producers (AICP) awards. As the advertising industry awaits the world-renowned Cannes Lions Festival of Creativity Awards later this month, Jim Beam’s ...
-- Le Festival « Cannes Lions » invite Pedersen,...
NEW YORK, le 5 juin 2011 — Les directeurs stratégiques de StrawberryFrog Global Strategic Leadership présenteront le séminaire « To Hell with Ads, Spark a Movement » (Au diable les annonces publicitaires, créez un mouvement), lors du 58e festival international Cannes Lions, le 21 juin 2011, à 10h00.
Ole Pedersen, directeur de la stratégie chez StrawberryFrog New York, Heather...
6 tags
Cannes Lions Festival To Feature StrawberryFrog...
FROM: THE STREET
NEW YORK, June 3, 2011 — StrawberryFrog’s Global Strategic Leadership will present the seminar “To Hell with Ads, Spark a Movement” at the 58th Cannes Lions International festival June 21, 2011 at 10 am.
Ole Pedersen, Chief Strategy Officer of StrawberryFrog New York, Heather LeFevre, Head of Planning at StrawberryFrog Amsterdam and Patricia Deluca,...
12 tags
StrawberryFrog Bolsters New York Agency With...
NEW YORK, June 1, 2011 — StrawberryFrog co-founder Karin Drakenberg announced today the appointment of Lawrence Edmondson as the new Director of Technology at StrawberryFrog New York, a new position for the firm.
Prior to joining StrawberryFrog, Lawrence led and stewarded some of the most iconic digital platforms, including the award winning Pepsi Refresh Project...
May 2011
3 posts
2 tags
StrawberryFrog's founder on Forbes: "Billions of...
StrawberryFrog, the global ad agency’s founder, has written a new piece on Forbes about the opportunity global brands have in today’s world with billions of new consumers:
Today the world has 6.92 billion people. They all wake up and look for the sun in the sky. They also look up at super brands and aspire to belong. The future is bright for brands that evolve their buyers into...
1 tag
Future Friendly Living World App - StrawberryFrog
StrawberryFrog is proud to announce the launch of our latest app on iTunes. Entitled “Future Friendly Living World”, you can download this fun filled app which showcases three games. Save the planet and our future with these fun mini games from Future Friendly. Save water, save energy, and reduce waste by tilting, shaking and blowing into your iPhone. As the App says: “Each of...
1 tag
Goodby's Rhodes Jumps to StrawberryFrog
Adweek’s Gabriel Beltrone reports that StrawberryFrog has hired Frances Rhodes, operations director at Goodby Silverstein & Partners, as director of operations at its New York headquarters, reporting to CEO Scott Goodson.
StrawberryFrog New York is excited to welcome this amazing talent to the agency, to further strengthen the agency’s management team. “We are thrilled to...
April 2011
2 posts
8 tags
A movement that was reignited with The Kings...
by @shachartg Shachar Scott, head of digital strategy
For as long as I can remember I stuttered. My mom stuttered as a kid, but “grew” out of it. My brother still stutters today, and is a successful entrepreneur with a booming business (check out @EyeFiCard). Stuttering is something that can’t be stopped, fixed, or eliminated. But as many of you probably recently saw in the...
March 2011
4 posts
The Fab Five as a Cultural Movement
by Mickey Cloud, Digital Strategist, @mickeycloud
“It just so happened that this revolution was televised” – Jalen Rose
ESPN Films debuted The Fab Five this past Sunday night, a documentary that told the story of the University of Michigan freshman basketball class of 1991, a group of five elite black high school players who took college basketball by storm when they joined forces on the court in...
Lessons from TED2011 (& SyFy)
By Mickey Cloud, Digital Strategist, @mickeycloud
“Embrace fear. Embrace transparency.”
“The freedom of mobility… is going to be compromised if we can’t figure out how to move people and goods around in a very constrained world.”
(photo credit: James Duncan Davidson / TED)
The above quotes were central themes of two of the more entertaining and inspiring TED Talks given last week at...
6 tags
The Maturity Report: iPad's Forgotten Opportunity
By Ilana Bryant, Partner, Chief Strategy Officer
In a review in Adweek one year ago when the iPad launched, I forecasted the huge potential of the tablet for an unusual audience – Boomers and beyond. One year later, as the iPad 2 prepares to launch with its even more exciting camera/video features I believe iPad usage among this target will really start to take off.
The thought hit home...
9 tags
Rise And Fall Of The Post Crisis Consumer?
By. Celestine Arnold, Director of Emerging Media
Marketers have spent the last two years talking about a national shift in consumption behavior from mindless to mindful. Books have been written and blog posts penned about changes in consumer behavior such as living a more liquid life and the rise of collaborative consumption. There is even a Ted talk from Chief Insights officer of...
February 2011
9 posts
7 tags
WatchBehind the Scenes of Jim Beam’s Commercial Shoot for Parallels with Willem Dafoe
8 tags
Twitter to the rescue?
By Allison Kennedy, Social Media Strategist
“Don’t you know, social networking solves everything?” says a commenter on facebook in reply to an initiative created by BBH interns to help raise awareness by giving 4 homeless men in New York City pre-paid cellphones and access to Twitter. Judging by this user’s additional comments, it is clear his first rhetorical question should have included...
7 tags
If a tree falls, and no one uploads a photo of...
By Allison Kennedy, Social Media Strategist
I was reading a NY Times article recently about the digital lives of America children, in which author Lee Siegel talks about the shame he felt for not having his camera ready at his daughter’s birth.
As a former freelance photographer and Photojournalism student, I can empathize, since it’s been ingrained in me to capture every detail of a story...
StrawberryFrog in Dubai!
StrawberryFrog is in Dubai gearing up for new global work for Emirates Airline. The Frogs capped off the sessions with a trip to the Desert:
Kevin McKeon, Chief Creative Officer StrawberryFrog New York, and David Warner, ECD of StrawberryFrog Amsterdam
Heather LeFevre, Head of Strategy, and Ingeborg Pos, Head of Creative Services
XXX
by Richie Grantham, Group Strategy Director “Hey. I saw your profile and that you were in the area and knew I had to connect with you,” said Heather (A.K.A. random Skype woman) invading my work computer screen - and provoking a new train of thought: s-e-x. This unexpected outreach by some anonymous female with a scantily clad Skype avatar triggered some thinking… As an idea on the rise...
Marketers Embrace “Values” Pitch In Tough Times -... →
Originally featured in Forbes
When creating cultural movements for our clients, we start by examining culture to determine what motivates our client’s target consumers to make a positive change in the world. We like to call this, finding the “idea on the rise” in culture. We then help define our client’s purpose in the world - articulating their current brand equity in a...
6 tags
What Is Your Brand Against?
By Scott Goodson, Chairman of StrawberryFrog
Originally published in the Harvard Business Review
Companies understand that to be successful they and their brands need to stand for something. This results in bold and principled declarations to the world: “At Acme Amalgamated, we’re committed to X. We believe in Y. We care passionately about Z.” Unfortunately, in the end,...
