StrawberryFrog New York has appointed James McKinnon as business director for the US national Jim Beam account at the agency. Prior to StrawberryFrog, he worked on the Foster’s beverage business in Australia, managing communications for Corona, Stella Artois, Victoria Bitter, Cougar Bourbon and Matilda bay Brewing Company. For Corona, he created the ‘From Where You’d Rather Be’ campaign adopted by markets across the world.
James has strong management experience in spirits and beers and in new product development, working on some of Australia’s most successful new beer brands. James also over awards winning campaigns including the famous Gold Lion campaign for VB “Boony”.
"We are thrilled to have James a member of our new team in New York, he is already making a significant impact on our clients’ business, challenging the status quo, instituting new and better processes and helping to enhance the agency as a whole," says Scott Goodson, Chairman and Founder.