Goodby’s Rhodes Jumps to StrawberryFrog

Adweek’s Gabriel Beltrone reports that StrawberryFrog has hired Frances Rhodes, operations director at Goodby Silverstein & Partners, as director of operations at its New York headquarters, reporting to CEO Scott Goodson.

StrawberryFrog New York is excited to welcome this amazing talent to the agency, to further strengthen the agency’s management team. “We are thrilled to have such a talented and experienced manager joining the ranks of our operation,” says co-Founder Karin Drakenberg. “When we started the agency 12 years ago, we never imagined that we would have grown as rapidly as we have around the world. We are looking forward to the future with Frances aboard”. 

In the Adweek article, Rhodes says her role Goodby was split between account duties and project management on the agency’s Sprint business. In her new position—which starts June 1—Rhodes says she will be focused on instituting processes and structure at StrawberryFrog.

She has been at GS&P for about four and half years, her second stint.