StrawberryFrog Takes Home Two Yellow Pencils At The D&AD

Jim Beam + StrawberryFrog took won two Yellow Pencils at the prestigious D&AD Awards at the end of April 2012.


Familiarly known as the ‘Yellow Pencils,’ the D&AD is one of the most internationally respected and prestigious creative awards for the design and advertising industry.

Each year a select few brands are celebrated for brilliance in commercial creativity. Yellow Pencils are presented at a gala ceremony in London before thousands of guests.

On the very rare occasion that a piece of work breaks the mould or sets a new standard of excellence in creativity, the Black Pencil is awarded.

StrawberryFrog and its client Jim Beam will be showcased in the D&AD Annual & Showreel for 2012.

The D&AD Awards span 27 different categories encompassing all aspects of the communication mix from writing and art direction to architecture, music videos and photography. Over 25,000 items from across the globe were entered then judged by the cream of the global advertising industry over 10 days by, eminent practitioners selected for their expertise in their field, looking for great ideas that are well executed and appropriate.

StrawberryFrog won the two Yellow Pencils for its work on reenergizing the iconic Jim Beam brand with “Bold Choice” featuring Willem Defoe, directed by Dante Ariola and produced by MJZ.

“Congratulations to our clients at Jim Beam,” says Kevin McKeon, CCO of StrawberryFrog New York. “We are thrilled with the recognition for this work. Jim Beam’s marketing management stand for strategic smarts and creative excellence and these two awards – among the most respected in the industry - are a big shout out to them.”