StrawberryFrog Takes Home Two Yellow Pencils At The D&AD

Jim Beam + StrawberryFrog took won two Yellow Pencils at the prestigious D&AD Awards at the end of April 2012.

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Familiarly known as the ‘Yellow Pencils,’ the D&AD is one of the most internationally respected and prestigious creative awards for the design and advertising industry.

Each year a select few brands are celebrated for brilliance in commercial creativity. Yellow Pencils are presented at a gala ceremony in London before thousands of guests.

On the very rare occasion that a piece of work breaks the mould or sets a new standard of excellence in creativity, the Black Pencil is awarded.

StrawberryFrog and its client Jim Beam will be showcased in the D&AD Annual & Showreel for 2012.

The D&AD Awards span 27 different categories encompassing all aspects of the communication mix from writing and art direction to architecture, music videos and photography. Over 25,000 items from across the globe were entered then judged by the cream of the global advertising industry over 10 days by, eminent practitioners selected for their expertise in their field, looking for great ideas that are well executed and appropriate.

StrawberryFrog won the two Yellow Pencils for its work on reenergizing the iconic Jim Beam brand with “Bold Choice” featuring Willem Defoe, directed by Dante Ariola and produced by MJZ.

“Congratulations to our clients at Jim Beam,” says Kevin McKeon, CCO of StrawberryFrog New York. “We are thrilled with the recognition for this work. Jim Beam’s marketing management stand for strategic smarts and creative excellence and these two awards – among the most respected in the industry - are a big shout out to them.”

DGA nominates Jim Beam TV Spot By StrawberryFrog Best Commercial Of The Year

The Director’s Guild of America’s nominates Jim Beam’s Bold Choice Paralells commercial by StrawberryFrog and poduced by MJZ for best of the year.

Nomination: Jim Beam, Ad Agency: StrawberryFrog: Director Dante Ariola (MJZ) Parallels, Unit Production Managers: Natalie Hill, Brady Vant Hull First Assistant Director: David Dean Second Assistant Director: Carl Jackson

Nominations below:

Variety Tribune Media Services January 10, 2012

Arts & Entertainment

'Curb,' 'Modern Family' top DGA TV noms: 'Breaking Bad,' 'The Killing,' 'Homeland' among drama noms

HBO’s “Curb Your Enthusiasm” and ABC’s “Modern Family” reigned in the Directors Guild of America’s TV nominations with two bids apiece. Helmer Patty Jenkins also grabbed two mentions in the nominations unveiled Tuesday. The DGA will unveil the winners Jan. 28 at the DGA’s 64th annual awards ceremony in the Grand Ballroom at Hollywood & Highland. The “Curb” noms went to David Steinberg (for the seg “The Divorce”) and Robert B. Weide (“Palestinian Chicken”). “Modern Family’s” mentions went to Fred Savage (“After the Fire”) and Michael Spiller (“Express Christmas”). Don Scardino is a contender in the category for the “Double-Edged Sword” seg of NBC’s “30 Rock.” “Modern Family” has won the DGA comedy series trophy twice in a row with Spiller winning last year. Jenkins took nods in drama series category for the pilot of AMC’s “The Killing” and as one of five directors in Lifetime’s five in the TV movie-miniseries category. The drama category saw two other pilots besides “The Killing” take nominations —Michael Cuesta for the pilot of Showtime’s “Homeland” and Tim Van Patten for HBO’s “Game of Thrones” first seg. “Breaking Bad” creator/exec producer Vince Gilligan scored a drama nod for helming the season finale of the AMC drama, as did Michael Waxman for the series finale of NBC/DirecTV’s “Friday Night Lights.” It was the first DGA nom for Cuesta, Gilligan and Waxman and the eighth for Van Patten, who won two DGA comedy trophies for “Sex and the City.” Martin Scorsese won the DGA drama trophy last year for the “Boardwalk Empire” pilot. The TV movie-miniseries category saw four other directors for Lifetime’s “Five” along with Jenkins — Jennifer Aniston, Demi Moore, Penelope Spheeris and Alicia Keys. “Five” competes against Jeff Bleckner for “Beyond the Blackboard” for CBS’s “Hallmark Hall of Fame,” Jon Cassar for Reelz’ “The Kennedys,” Stephen Gyllenhaal for Lifetime’s “Girl Fight” and Michael Stevens for HBO’s “Thurgood.” On the reality front, the contenders are Neil DeGroot (NBC’s “The Biggest Loser”), Eytan Keller (Food Network’s “The Next Iron Chef: Super Chefs”), Brian Smith (Fox’s “MasterChef”), J. Rupert Thompson (NBC’s “Fear Factor 2.0”) and Bertram van Munster (CBS’ “The Amazing Race”). Veterans dominated in the musical variety category with Louis J. Horovitz (CBS’s “The Kennedy Center Honors”) and Don Mischer (ABC’s “83rd Annual Academy Awards”) each taking their 16th nomimation while Chuck O’Neil (Comedy Central’s “The Daily Show with Jon Stewart”) and Glenn Weiss (CBS’s “65th Annual Tony Awards”) each scoring their eighth nod. Don Roy King (NBC’s “Saturday Night Live with Host Justin Timberlake”) took his fifth nomination. Mischer has won 10 DGA awards. Go to Variety.com for a complete list of the DGA’s TV and commerical noms. And the nominees are: MOVIES FOR TELEVISION AND MINI-SERIES ** Jeff Bleckner - “Hallmark Hall of Fame: “Beyond The Blackboard”” (CBS)Directorial Team: Production Manager: Lester Berman First Assistant Director: Anne Berger Second Assistant Director: Ben Scissors Second Second Assistant Director: Alex Leimone Additional Second Second Assistant Director: Louis Lanni ** Jon Cassar - “The Kennedys” (Reelz Channel) ** Stephen Gyllenhaal - “Girl Fight” (Lifetime) ** Demi Moore - “Five: Charlotte” Jennifer Aniston - “Five: Mia” Penelope Spheeris - “Five: Cheyanne” Alicia Keys - “Five: Lili” Patty Jenkins - “Five: Pearl” (Lifetime)Directorial Team: Unit Production Manager: Richard Rothschild First Assistant Director: Cara Giallanza Second Assistant Director: Hope Garrison ** Michael Stevens - “Thurgood” (HBO)Directorial Team: Associate Director: Jim Tanker Stage Manager: Arthur Lewis DRAMATIC SERIES ** Michael Cuesta - “Homeland,” “Pilot” (Showtime)Directorial Team: Unit Production Managers: Michael Klick, J. David Brightbill First Assistant Directors: Ivan J. Fonseca, Louis J. Guerra Second Assistant Directors: Karen E. Collins, Kim Kennedy ** Vince Gilligan - “Breaking Bad,” “Face Off” (AMC)Directorial Team: Unit Production Manager: Stewart A. Lyons First Assistant Director: Nina Jack Second Assistant Director: Louis Lanni Assistant Unit Production Manager: James Paul Hapsas Second Second Assistant Directors: Anna Ramey, Joann Connolly ** Patty Jenkins - “The Killing,” “Pilot” (AMC) ** Tim Van Patten - “Game of Thrones,” “Winter is Coming” (Pilot) (HBO) ** Michael Waxman - “Friday Night Lights,” “Always” (NBC)Directorial Team: Unit Production Manager: Nan Bernstein Freed First Assistant Director: Cleta Ellington Second Assistant Director: Carla Bowen COMEDY SERIES ** Fred Savage - “Modern Family,” “After the Fire” (ABC)Directorial Team: Unit Production Manager: Sally Young First Assistant Director: Alisa Statman Second Assistant Director: Helena Lamb Second Second Assistant Director: Matthew W. Heffernan ** Don Scardino - “30 Rock,” “Double-Edged Sword” (NBC)Directorial Team: Unit Production Manager: Diana Schmidt First Assistant Director: James E. Sheridan Second Assistant Director: Jennifer Truelove ** Michael Spiller - “Modern Family,” “Express Christmas” (ABC)Directorial Team: Unit Production Manager: Sally Young First Assistant Director: Jim Hensz Second Assistant Director: Helena Lamb Second Second Assistant Director: Matthew W. Heffernan ** David Steinberg - “Curb Your Enthusiasm,” “The Divorce” (HBO)Directorial Team: Associate Directors: Dale Stern, Jonathan Harris Stage Managers: Jonathan Harris, Jerri Churchill, Denny Barry ** Robert B. Weide - “Curb Your Enthusiasm,” “Palestinian Chicken” (HBO)Directorial Team: Associate Director: Dale Stern Stage Managers: Jonathan Harris, Jerri Churchill, Dana Jackson MUSICAL VARIETY ** Louis J. Horvitz - “The Kennedy Center Honors” (CBS)Directorial Team: Associate Directors: Jim Tanker, Mike Polito, Richard A. Preuss Stage Managers: Garry Hood, Andrew Feigin, Doug Fogel, Arthur Lewis, Dency Nelson, Tammy Raab, Doug Smith ** Don Roy King - “Saturday Night Live With Host Justin Timberlake” (NBC)Directorial Team: Associate Directors: Bob Caminiti, Stefani Cohen, Michael Poole Stage Managers: Gena Rositano, Chris Kelly ** Don Mischer - “83rd Annual Academy Awards” (ABC)Directorial Team: Associate Directors: Jim Tanker, Lori Margules, Jennifer Mischer, Michael Polito, Richard A. Preuss, Leslie Wilson Stage Managers: Gary Natoli, Josh Berger, Rita Cossette, Dave Cove, John Esposito, Valdez Flagg, Alissa Levisohn, Arthur Lewis, Dency Nelson, Ron Paul, Vince Poxon, Tammy Raab, Jason Seligman, Doug Smith, David Wader ** CHUCK O’NEIL - “The Daily Show with Jon Stewart” (Comedy Central)Directorial Team: Associate Director: Paul A.J. Pennolino Stage Manager: Craig Spinney ** Glenn Weiss - “65th Annual Tony Awards” (CBS)Directorial Team: Associate Directors: Ken Diego, Robin Abrams, Debra Gelman, Ricky Kirshner Stage Managers: Garry Hood, Peter Epstein, Andrew Feigin, Lynn Finkel, Doug Fogel, Jeffry Gitter, Phyllis Digilio-Kent, Arthur Lewis, Jeff Markowitz, Joey Meade, Tony Mirante, Cyndi Owgang, Jeff Pearl, Elise Reaves, Lauren Class Schneider, Annette Powlis REALITY PROGRAMS ** Neil P. Degroot - “Biggest Loser,” “Episode #1115” (NBC)Directorial Team: Associate Director: Andy Nelson ** Eytan Keller - “The Next Iron Chef: Super Chefs,” “Next Iron Chef Episode” (Food Network)Directorial Team: Associate Director: Tom Borgnine Second Assistant Director: Patrick Cunningham Segment Director: Stephen Kroopnick ** Brian Smith - “Master Chef,” “Episode #201” (Fox)Directorial Team: Associate Director: Anna Moulaison ** J. Rupert Thompson - “Fear Factor 2.0,” “Scorpion Tales” (NBC)Directorial Team: Stage Managers: Thomas Kuk, Alexa Sheehan ** Bertram Van Munster - “The Amazing Race,” “You Don’t Get Paid Unless You Win?” (CBS)Directorial Team: Segment Director: Evan Weinstein Associate Director: Dan Coffie DAYTIME SERIALS ** Larry Carpenter - “One Life to Live,” “Episode #10917” (ABC)Directorial Team: Associate Directors: Teresa Anne Cicala, Tracy Casper Lang, Michael Sweeney Stage Managers: Alan Needleman, Keith Greer, Jennifer Blood, Brendan Higgins Production Associates: Kevin Brush, Nathalie Rodriguez ** Casey Childs - “All My Children,” “Episode #10712” (ABC)Directorial Team: Associate Directors: Anthony Pascarelli, Marika Kushel Stage Managers: Michele Azenzer, Teri Pensky, Brendan Higgens Production Associates: Diana Jones, Allison Reames, Lia Katz ** Mike Denney - “The Young and the Restless,” “Episode #9710” (CBS)Directorial Team: Associate Directors: Marc Beruti, Chris Mullen, Robbin Phillips Stage Managers: Tom McDermott, Herbert Weaver Jr. Production Associates: Erica Meyer, Vanessa Noland, Nancy Ortenberg ** William Ludel - “General Hospital,” “Intervention” (ABC)Directorial Team: Associate Directors: Christine Magarian Ucar, Denise Van Cleave, Penny Pengra, Peter Fillmore, RC Cates, David MacLeod Stage Managers: Craig McManus, Crystal Craft Production Associates: Christine Cooper, Andrea Compton ** Scott Mckinsey - “General Hospital,” “Episode #12364” (ABC)Directorial Team: Associate Directors: Christine Magarian Ucar, Denise Van Cleave, Penny Pengra, Peter Fillmore, RC Cates, Dave MacLeod Stage Managers: Craig McManus, Crystal Craft Production Associates: Allison Reames, Christine Cooper ** Cynthia J. Popp - “The Bold and the Beautiful,” “Episode #6057” (CBS)Directorial Team: Associate Directors: Clyde Kaplan, Casey Kasprzyk, Steven Wacker, Catherine Sedwick Stage Managers: Laura Yale, Douglas Hayden, Lisa Winthur-Huston ** Angela Tessinari - “All My Children,” “Episode #10704” (ABC)Directorial Team: Associate Directors: Marika Kushel, Anthony Pascarelli Stage Managers: Michele Azenzer, Teri Pensky, Brendan Higgins Production Associates: Diana Jones, Allison Reames, Lia Katz CHILDREN’S PROGRAMS ** John Fortenberry - “Fred 2: Night of the Living Fred” (Nickelodeon)Directorial Team: Unit Production Manager: Pavlina Hatoupis First Assistant Director: David Mendoza Second Assistant Director: Blake Perkinson Second Second Assistant Director: Michelle Schrauwers Additional Second Second Assistant Directors: Alex Leimone, Crisoforo Aguilar ** Jeffrey Hornaday - “Geek Charming” (Disney Channel) ** Michael Lembeck - “Sharpay’s Fabulous Adventure” (Disney Channel) ** Patricia Riggen - “Lemonade Mouth” (Disney Channel)Directorial Team: Unit Production Manager: Brent Morris First Assistant Director: Kaaren F. Ochoa Second Assistant Director: Chemen A. Ochoa Second Second Assistant Director: Sarah Lemon Additional Second Second Assistant Director: Kevin Black ** Damon Santostefano - “Best Player” (Nickelodeon) ** Amy Schatz - “A Child’s Garden of Poetry” (HBO) COMMERCIALS ** Lance Acord (Park Pictures) The Force, VW Passat - Deutsch LA First Assistant Director: Thomas Smith Second Assistant Director: Rob KayPaint the Town, NIKE Basketball - Wieden & Kennedy/Portland First Assistant Director: John Lowe Second Assistant Director: Stanley Wiencko Second Second Assistant Director: John Scott WilsonSweetest Moment, NBA - Goodby, Silverstein & Partners First Assistant Director: Mike Saffie Second Assistant Directors: Sam Alvelo, Marcin BorkowskiThe Chosen, NIKE - Wieden & Kennedy/Portland First Assistant Directors: Howell Caldwell, John Lowe Second Assistant Directors: Ben Randolph, Bob King, Stanley Wiencko DGA Trainee: Gabriel Blom ** Dante Ariola (MJZ)Parallels, Jim Beam - Strawberry Frog Unit Production Managers: Natalie Hill, Brady Vant Hull First Assistant Director: David Dean Second Assistant Director: Carl Jackson Second Second Assitant Directors: Vincent Terrazzino, Gail ShandBlack Betty, Volkswagen - Deutsch/LA Unit Production Manager: Natalie Hill First Assistant Director: David Dean Second Assistant Director: Carl JacksonGas Powered Everything, Nissan Leaf - TBWA Chiat Day Unit Production Manager: Brady Vant Hull First Assistant Director: David Dean Second Assistant Director: Carl Jackson ** Fredrik Bond (MJZ)Date, Heineken - Wieden & Kennedy/Amsterdam First Assistant Director: William BookerThe Entrance, Heineken - Wieden & Kennedy/Amsterdam ** Steve Miller (@radical.media)Pommel Horse, Dos Equis - Euro RSCG Worldwide/NY First Assistant Director: John Churchill Second Assistant Directors: Frank Tignini, Trevor Tavares Second Second Assistant Director: Gavin KleintopSpeed Dating, Dos Equis - Euro RSCG Worldwide/NY First Assistant Director: John Churchill Second Assistant Directors: Frank Tignini, Trevor Tavares Second Second Assistant Director: Gavin KleintopPygmy, Dos Equis - Euro RSCG Worldwide/NY First Assistant Director: John Churchill Second Assistant Directors: Frank Tignini, Trevor Tavares Second Second Assistant Director: Gavin KleintopGuinea Pigs, Geico - Martin Agency First Assistant Director: John Churchill Second Assistant Director: Trevor TavaresSushi, Geico - Martin Agency First Assistant Director: John Churchill Second Assistant Director: Trevor TavaresFort, Cheetos - Goodby Silverstein and Partners First Assistant Director: Michael Salven Second Assistant Director: Robert KayParking Lot, Ortega - Grey Worldwide First Assistant Director: Michael Salven Second Assistant Director: Robert Kay ** Noam Murro (Biscuit Filmworks)Handle Bar Moustache, Heineken Premium Light- Wieden & Kennedy/NY Unit Production Manager: James Powell Veal First Assistant Director: Tommy Gormley Second Assistant Director: Ian Robert Calip Second Second Assistant Director: Michael KingHot House, DirecTV - Grey/NY Unit Production Manager: James Powell Veal First Assistant Director: Scott C. Harris Second Assistant Director: Mark R. Robinson Second Second Assistant Director: Brady SloanPinata, Volkswagen Tiguan - Deutsch/LA Unit Production Manager: James Powell Veal First Assistant Director: Scott M. Metcalfe Second Assistant Director: Ty ArnoldIs It Real?, EA Battlefield 3 - Wieden & Kennedy/Portland First Assistant Director: Michael David Salven Second Assistant Director: Erv E. Gentry Second Second Assistant Director: Eric Schneider

TIME - The Top Ads of 2011 Beam “Bold Choice”

(From TIME Magazine, Dec 11, 2011)

Bold Choice — Jim Beam, By StrawberryFrog

Congrats to our clients at Jim Beam for this incredible recognition!

TIME: In this Jim Beam ad, (by StrawberryFrog) a younger version of actor Willem Dafoe sits in an Appleton, Wis., Greyhound station and stares at two buses. (Dafoe indeed hails from Appleton.) One is bound for Milwaukee, the other, New York City. “Before long,” Dafoe says above a slow, serious musical accompaniment, “the choices you make and the ones you don’t become you.” The ad then imagines what Dafoe’s life would have been like had he boarded that bus to Milwaukee instead of New York, city of dreams. Milwaukeeans should hate this commercial: we see an aging Dafoe alone in a diner, wearing a musty sweater; in another shot, he’s a trapeze artist; in yet another, he’s shoveling elephant dung. He’s a high-flying businessman and chess champion — score two for Milwaukee — or a limo driver. He’s some kind of skinhead at a rave, or he’s a cold fashionista. He’s even a sumo wrestler. It’s not that there’s anything wrong with these professions. But he’s not Willem Dafoe, the famous actor.

For the close, we return to the bus station. “Bold choices,” Dafoe says, “take you where you’re supposed to be.” A young Dafoe heads for the New York bus. Dafoe, who usually plays intense characters, is an odd fit for this ad. And we’re not sure what Jim Beam has to do with it. (Did Dafoe rely on some liquid courage to make his bold choice?) But we know this: “Choices” is a strangely inspiring, and wise, piece of advertising.


Read more: http://www.time.com/time/specials/packages/article/0,28804,2101344_2101187_2101181,00.html #ixzz1fxXnOm8Q

Willem Dafoe’s “Bold” Jim Beam TV Commercial Garners Top Industry Awards

NEW YORK, June 8, 2011 — Willem Dafoe’s first ever TV commercial – a “short film” by Jim Beam that celebrates his “Bold Choice” to turn actor – received three prestigious awards last night at the American Independent Commercial Producers (AICP) awards.  As the advertising industry awaits the world-renowned Cannes Lions Festival of Creativity Awards later this month, Jim Beam’s groundbreaking commercial is grabbing attention for Willem Dafoe and the world’s number one bourbon brand as well as for StrawberryFrog, the agency behind the work and MJZ the production company. AICP recognized Jim Beam’s “Parallels” advertisement with awards for Direction, Visual Style and Cinematography. The anthem for Jim Beam’s new “Bold Choice” global campaign, created by “Cultural Movement” agency StrawberryFrog New York and filmed by celebrated Director Dante Ariola, features iconic American actor Willem Dafoe and sparks a movement for bold choices.

In the commercial, which has aired on numerous U.S. cable networks since February, a young Dafoe is shown at a crossroads, faced with a choice: to boldly leave his hometown of Appleton, Wisconsin and head for the bright lights (and long odds) of an acting career in New York City – or stay put, and let fate decide his future.  

As Dafoe reflects on his decision, the commercial explores the many futures that could have been: factory foreman, chess champion, aging punk, even sumo wrestler. But, as Dafoe notes in the ad, there is really only one choice. “All choices lead you somewhere,” he states. “Bold choices take you where you’re supposed to be.”

Jim Beam’s Bold Choice commercial received seven total finalist nominations by the AICP including Best Advertising Commercial of The Year, Best Direction, Best Visual Style, Production, Production Design, Cinematography, and Best Editorial.

“As a brand that’s been rooted in making bold choices for over 200 years, our Jim Beam campaign communicates that the bold choices you make, make you. We are thrilled that this campaign has contributed to Jim Beam’s continued growth, solidifying its position as the number one Bourbon in the world,” said Kevin George, senior vice-president and global chief marketing officer, Beam Global. “We are honored to be recognized by the AICP and thank StrawberryFrog for their excellent creative work on our iconic brand.”

“Here’s to our bold Beam clients who stand behind what their advertising says. They made a bold choice with this campaign, and they have remained bold throughout the process,” said Kevin McKeon, Chief Creative Officer and partner of StrawberryFrog New York. “We are genuinely thrilled about our performance at this year’s AICP awards. We have proven many times over that if you can uncover a powerful idea on the rise in culture – such as the need to make bold choices particularly in the world today – you can tap into that to create a sustainable movement on behalf of a brand like Jim Beam.”

Jason Koxvold, StrawberryFrog Creative Director on the Jim Beam business, says: “Working with Willem Dafoe and Jim Beam was a truly remarkable experience for the team at StrawberryFrog. The production team at MJZ brought together a team at the top of their game such as Dante Ariola and Emmanuel Lubezky to really show what great production brings to a powerful idea. It was a pleasure to make - and I think it shows in the results.”

StrawberryFrog is an innovative global agency that develops strategic vision and creative solutions that create growth for client partners.  The firm is known for creating “cultural movements” and was founded in 1999 in Amsterdam.  It currently employs over 200 creative spirits in four offices in four countries and partners with companies such as Jim Beam, P&G, Pepsico, Sabra Hummus, Pirelli, Kraft and Emirates Airline.

Behind the Scenes of Jim Beam’s Commercial Shoot for Parallels with Willem Dafoe