StrawberryFrog New York Appoints James McKinnon to lead Jim Beam

Published CNBC: Saturday, 29 October 2011 / 1:48 PM NEW YORK, Oct. 29, 2011 — StrawberryFrog New York has appointed James McKinnon as business director for the US national Jim Beam account at the agency.

Published CNBC: Saturday, 29 Oct 2011 | 1:48 PM ET

James brings an extraordinary management experience in spirits and beers and in new product development to StrawberryFrog, which includes the Foster’s beverage business in Australia, leading communications for Corona, Stella Artois, Victoria Bitter, Cougar Bourbon and Matilda bay Brewing Company. For Corona, he created the ‘From Where You’d Rather Be’ campaign adopted by markets across the world. James oversaw award winning campaigns including the famous Gold Lion campaign for VB “Boony.” “We are thrilled to have James as a member of our new team in New York, he is already making a significant impact on our clients’ business, challenging the status quo, instituting new and better processes and helping to enhance the agency as a whole,” says Scott Goodson, Chairman and Founder.

 Rohan Young Leaps to StrawberryFrog from BBDO Rohan Young has Joined StrawberryFrog Amsterdam as executive creative director.

He will partner with David Warner based in Amsterdam. On the global Emirates Airline account, he will report to Kevin McKeon and Scott Goodson, the agency founder and Chairman. Most recently, Young was at BBDO Paris, serving as the BAL creative leader for Proctor & Gamble in the EMEA markets. He started his career as an art director in Australia and has worked on brands including Gillette, British Airways, Qantas, Pepsi, and Mars.

As Rohan says, “If your aim is to create a cultural movement, it helps if you’ve experienced different cultures!” Before joining StrawberryFrog, Rohan spent 20 years creating campaigns for iconic brands such as Pepsi, British Airways, Qantas, Mars and Gillette. His work has been recognised at most of the major award shows from Cannes, One Show, Clio and Epica as well as winning an Effie or two! “Our appointment of Rohan represents our ongoing investment in strengthening our skills, creative power and ability to provide you with outstanding ideas and thinking that will continue to build the success of the brands you manage,” says Hans Howarth, CEO of StrawberryFrog Amsterdam.

StrawberryFrog is an independent global advertising agency working with clients such as Procter & Gamble, Pepsico, Pirelli, Emirates Airline, Sabra, Jim Beam and New Balance. StrawberryFrog is the world’s first Cultural Movement agency.