StrawberryFrog has hired William Allen from TED to be its Director of Cultural Development, which is a new position in the independent global agency.
Allen, currently Senior Manager, Global Partnerships at TED, will head up a new department focused on implementing Cultural Movement programs inside organizations.
"Allen has been called one of TED’s brightest young stars," says StrawberryFrog founder and Chairman Scott Goodson. "This is incredibly exciting to us as Allen has built some of the most influential partnerships at TED, an organization we admire, and he’s got an innovative digital agency background that will influence the direction our agency will take for years to come. He also possesses a great sense of humor, which is perhaps of equal value. The moment we met William, we knew he was the guy to lead Cultural Movements internally for our clients. Allen will lead a new space within StrawberyFrog specifically aimed at creating Cultural Programs within organizations, to deliver Culture Movement strategies from the inside out. William is the kind of person who can help change a whole business, and we want him to do it at StrawberryFrog for our clients."
"I am thrilled to be joining a global agency that is creating movements for clients, and already implementing these strategies so effectively with its existing clients," says William. "What I have learned at TED is that storytelling, both inside and out of an organization, is critical as movements usurp advertising in the age of authenticity."
StrawberryFrog is the world’s first cultural movement agency. Our cultural movements identify a unifying, universal cultural trend and then build galvanizing marketing communications around that trend, transforming target consumers into brand advocates while also building widespread brand awareness. StrawberryFrog’s client roster includes blue chip brands such as P&G, Pampers, Pepsico, Smart Car, Quaker, Emirates Airline, Mahindra, Sabra, Jim Beam, Liberty Mutual, Heineken.