StrawberryFrog Bolsters New York Agency With Strategic Hiring of Lawrence Edmondson, Director of Technology

NEW YORK, June 1, 2011 — StrawberryFrog co-founder Karin Drakenberg announced today the appointment of Lawrence Edmondson as the new Director of Technology at StrawberryFrog New York, a new position for the firm.

Prior to joining StrawberryFrog, Lawrence led and stewarded some of the most iconic digital platforms, including the award winning Pepsi Refresh Project http://www.refresheverything.com/ , as well as XM Satellite Radio, Stride Gum and the first e-commerce site for JCPenney.

"Lawrence’s success at leading and delivering the most respected digital  advertising platforms translates well for our clients and the evolving competitive market," Drakenberg says. "His credibility in the digital community will only enhance the achievements we have seen with our leading clients like P&G, Jim Beam and Pepsico."

A sixteen-year technology veteran in the digital space, Lawrence joined StrawberryFrog from WPP’s New York office of JWT where he served in a key technical leadership role with Johnson and Johnson across brands such as Zyrtec, Pepcid, Sudafed and Simponi.  Lawrence has also headed up the Technology discipline for award winning digital studios Method and Behavior Design.

Lawrence’s appointment follows the recent announcement that Frances Rhodes joined StrawberryFrog as Director of Operations from Goodby Silverstein and Partners – further strengthening the agency’s management team.  Earlier this year, Ole Pedersen joined StrawberryFrog New York as Chief Strategy Officer, having previously led the strategy for Guinness, Red Stripe, The Economist, and GM’s Saturn Automotive brand.

StrawberryFrog is an innovative global agency that develops strategic vision and creative solutions that create growth for client partners.  The firm is known for creating “cultural movements” and currently is finalist for seven awards at the upcoming AICP awards to be announced at MOMA in New York on June 7.  StrawberryFrog was founded in 1999 in Amsterdam. It currently employs over 200 creative spirits in four offices in four countries and partners with companies such as P&G, Pepsico, Pirelli, Emirates Airline and Jim Beam.