Top 12 marketing books

Top 12 marketing books

There are many marketing and advertising books out there worth reading, too many to get into a list of the best marketing and advertising books. I wanted to make a list of my own. Whether you’re studying advertising, or are a professional practicing the craft there are hundreds of books worth digesting. And as one might expect, there are some that are better known and some that are simply better for you. If you’re in the marketing, advertising, communications, public relations, branding, design or anything else, these books should have a permanent place in your library

1.     Eating the Big Fish by Adam Morgan

Into beating the long established brands at their own game or revitalizing an existing brand this is a must read. It’s exceptional.

2. Ogilvy On Advertising by David Ogilvy

An oldie but goldie. Expected information but worth the read. Ogilvy On Advertising is considered an advertising bible.

3. From Those Wonderful Folks Who Gave You Pearl Harbor by Jerry Della Femina

Cult classic

4. Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

Seth Godin’s best book.

5. Truth, Lies & Advertising: The Art of Account Planning by Jon Steel

My favorite book growing up. 

6. Positioning: The Battle For Your Mind by Al Ries and Jack Trout

Thought provoking.

7. Made With (a soon to be released new book by John Grant)

One of my favorite thinkers is about to launch his new book, the image above is one of his great books too).

8. A Technique for Producing Ideas by James Webb Young

The foreword by Bill Bernbach, one of the greatest advertising professionals who ever lived, should be enough to let you know that this is a gem. And although published in 1965 (from a presentation first delivered in 1939) it’s timeless advice to help copywriters, art directors, designers and planners jump-start their creative juices. If (or when) you hit a creative wall, this book will help you hammer it down. 

9. Drive by Daniel Pink

What motivates people? Fascinating read.

10. Rules for Revolutionaries by Guy Kawasaki

The inspiration behind my ad agency StrawberryFrog

11. Fascinate by Sally Hogshead

Love love love this book.

12. Uprising: How to build a brand and change the world by sparking cultural movements. Uprisingmovements.com

 

Okay I work in advertising and this is flagrant self-promotion. But a recent review of this best selling book by Stanford University suggests that this is an inspiring read. Judge for yourself.

Building the Emirates Boeing 777 in 30 seconds. By StrawberryFrog. 

StrawberryFrog New York Appoints James McKinnon to lead Jim Beam

Published CNBC: Saturday, 29 October 2011 / 1:48 PM NEW YORK, Oct. 29, 2011 — StrawberryFrog New York has appointed James McKinnon as business director for the US national Jim Beam account at the agency.

Published CNBC: Saturday, 29 Oct 2011 | 1:48 PM ET

James brings an extraordinary management experience in spirits and beers and in new product development to StrawberryFrog, which includes the Foster’s beverage business in Australia, leading communications for Corona, Stella Artois, Victoria Bitter, Cougar Bourbon and Matilda bay Brewing Company. For Corona, he created the ‘From Where You’d Rather Be’ campaign adopted by markets across the world. James oversaw award winning campaigns including the famous Gold Lion campaign for VB “Boony.” “We are thrilled to have James as a member of our new team in New York, he is already making a significant impact on our clients’ business, challenging the status quo, instituting new and better processes and helping to enhance the agency as a whole,” says Scott Goodson, Chairman and Founder.

 Rohan Young Leaps to StrawberryFrog from BBDO Rohan Young has Joined StrawberryFrog Amsterdam as executive creative director.

He will partner with David Warner based in Amsterdam. On the global Emirates Airline account, he will report to Kevin McKeon and Scott Goodson, the agency founder and Chairman. Most recently, Young was at BBDO Paris, serving as the BAL creative leader for Proctor & Gamble in the EMEA markets. He started his career as an art director in Australia and has worked on brands including Gillette, British Airways, Qantas, Pepsi, and Mars.

As Rohan says, “If your aim is to create a cultural movement, it helps if you’ve experienced different cultures!” Before joining StrawberryFrog, Rohan spent 20 years creating campaigns for iconic brands such as Pepsi, British Airways, Qantas, Mars and Gillette. His work has been recognised at most of the major award shows from Cannes, One Show, Clio and Epica as well as winning an Effie or two! “Our appointment of Rohan represents our ongoing investment in strengthening our skills, creative power and ability to provide you with outstanding ideas and thinking that will continue to build the success of the brands you manage,” says Hans Howarth, CEO of StrawberryFrog Amsterdam.

StrawberryFrog is an independent global advertising agency working with clients such as Procter & Gamble, Pepsico, Pirelli, Emirates Airline, Sabra, Jim Beam and New Balance. StrawberryFrog is the world’s first Cultural Movement agency.

StrawberryFrog New York has appointed James McKinnon to lead Jim Beam

From Creativity

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StrawberryFrog New York has appointed James McKinnon as business director for the US national Jim Beam account at the agency. Prior to StrawberryFrog, he worked on the Foster’s beverage business in Australia, managing communications for Corona, Stella Artois, Victoria Bitter, Cougar Bourbon and Matilda bay Brewing Company. For Corona, he created the ‘From Where You’d Rather Be’ campaign adopted by markets across the world.

James has strong management experience in spirits and beers and in new product development, working on some of Australia’s most successful new beer brands. James also over awards winning campaigns including the famous Gold Lion campaign for VB “Boony”.

"We are thrilled to have James a member of our new team in New York, he is already making a significant impact on our clients’ business, challenging the status quo, instituting new and better processes and helping to enhance the agency as a whole," says Scott Goodson, Chairman and Founder.